Consumers are more connected With smartphones, they can research products, ask sales questions and buy products no matter where they are and what they are doing. For example, the time spent commuting to work on a train or bus has changed dramatically due to technology and connected devices. All of these changes and improvements in digital technology have changed consumer behavior and have had a major impact on commerce. With technology constantly transforming and growing, more changes can be expected in the near future.
There are still many new technologies that are emerging and would probably take another 10 to 15 years to become widespread. Almost all technologies have changed the course of certain dimensions of the relationship between supplier and consumer. We've come a long way discussing how social media and search influence the customer's decision-making process. As such, organizations must work on creating digital transformations that address such consumer and market changes.
Digital innovations are also revolutionizing markets, changing the way goods and services are manufactured, sold and consumed. The assumptions derived from this conceptual model should address the demographic characteristics of consumers that contribute to their behaviors and attitudes towards buying furniture online or offline. Digital technology is having a huge impact on trade, as did the Industrial Revolution during the 18th and 19th centuries, and things are changing much faster than they were then. In the U.S.
According to a Cisco study (201), 74% of customers conduct online research before making an in-store purchase decision, and nearly 40% of U.S. respondents say they use mobile phones to obtain on-premises digital content information, while another 35% use tablets for same purpose. Huseien GF, Shah KW (202) A Review on 5G Technology for Intelligent Energy Management and Smart Buildings in Singapore. Therefore, local market research for online purchase of home furniture in terms of consumer behavior is in high demand, especially for local furniture dealers.
User profiling has come so far that advertisers can laser target their audiences for a more personalized experience, and having the option to customize the marketing funnel will have the impact of digital marketing on consumer behavior. This argument was supported by Skare and Riberio Soriano (202), who argued that globalization influences the adoption of digital technologies. The same is true in terms of marketing, since consumers want more targeted communication from companies. Going online is now much simpler and helps keep consumers and businesses both informed about each other, and it's not something new.
As the level of consumer awareness has grown, companies are focusing more on creating a strong brand image, increasing brand awareness and its pricing strategy to attract and retain more customers. In addition, in addition to the COVID-19 pandemic, consumer behaviors have changed during the period of movement control, and consumer satisfaction will continue to influence purchasing initiatives and online decision-making. As companies have come to recognize the role of consumers in terms of business growth and success, they are investing heavily in customer experience across all touchpoints, including physical and digital. With these research variables that influence different components, such as advanced technology, the digital revolution, aging, income levels, changes in lifestyle, concern for the environment, etc.
Companies realized that incorporating digital was no longer optional, marketing channels became digital during lockdown. .
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