What is content marketing?

A noun type of marketing that involves the creation and exchange of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand, but rather aims to stimulate interest in its products or services. Social media is an integral part of content marketing. Content marketing is a way to engage your audience and increase your number of customers based on creating relevant and valuable content. That's the difference between content marketing and the other information junk you get from companies that try to sell you “things”.

While content marketing sometimes requires a lot of work across countless platforms to succeed (think blog articles, videos, guides, e-books, podcasts, case studies, and more), it's certainly worth the effort. These are the tools that every content marketer should consider, as they can go a long way in improving the way you can reach potential customers and convert them into paying customers. This means you'll never doubt if the time and energy you put into your content marketing initiative is really worth it, you'll have the numbers to back you up. On his LinkedIn profile, Hou shares his experience in content marketing, social media marketing, marketing analysis and digital marketing.

If you've ever made your way through reading a piece of marketing and only finished reading because you had to, then you've experienced poor content marketing. Successful content marketers align with a content calendar: 12 months of data-driven content ideas. And unlike other forms of digital marketing (such as PPC or PR), content marketing can continue to be useful for your business in the long run. I'm definitely not saying that content marketing is powerless when it comes to significant business events.

Of course, the goal is to provide the full possible value of your content marketing to your target audience. When I talk to companies about content marketing, I tell them that content is good if they really want to read it. Since your product is a way of creating visual content, the best way to promote it is to show how good you are at doing what you do. Beyond getting consumer information through forms on landing pages, e-books allow you to dig deeper into the content, explaining points that weren't covered in a normal blog post.

There are as many types of content marketing as there are types of content, too many to cover here. Today, Michael helps create successful content marketing programs for leading brands and startups alike.

Mayra Holdiness
Mayra Holdiness

Passionate web advocate. Internet maven. Devoted food scholar. Extreme twitter geek. Freelance food guru. Freelance baconaholic.

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