What is process in the 7 ps?

The process refers to the processes involved in delivering your products and services to the customer. It's also about being “easy to do business with them”. The marketing mix is a familiar marketing strategy tool, which, as you probably know, was traditionally limited to the top 4Ps of Product, Price, Place, and Promotion. It's one of the top 3 classic marketing models according to a survey in Smart Insights.

Free Essential Marketing Models Our free guide details 15 classic planning tools that will help you use data and analysis to develop your marketing strategy. Access marketing models essential for business growth The 7P marketing model was originally devised by E. Jerome McCarthy and published in 1960 in his book Basic Marketing. The 4P marketing mix was designed at a time when companies were more likely to sell products than services.

The 4 Ps represented an early focus in product marketing, when the role of customer service in helping brand development was not as well known. An eighth P, “Partners” is often recommended for companies to gain online reach (first mentioned in Digital Marketing Excellence by Dave Chaffey and PR Smith, though some would say it's part of Place). Although sometimes considered old-fashioned, we believe that 4Ps are an essential strategic tool for selecting your scope and are particularly useful for small businesses. For startups reviewing pricing and revenue models today, using Business Model Canvas for marketing strategy is a great alternative because it gives you a good structure to follow.

Marketing blending refers to the tactics (or marketing activities) we have to meet customer needs and position our offer clearly in the customer's mind. These are the 7Ps: Product, Price, Place and Promotion (McCarthy, 1960) and three additional elements that help us meet the challenges of marketing services, people, processes and physical evidence (Booms %26 Bitner, 198.This refers to what the company produces (either a product or service, or a combination of both) and has been developed to meet the main needs of the customer; for example, the need for transportation is met with a car. The challenge is to create the right “benefits package” that meets this need. So what happens when customer needs change, competitors move ahead quickly, or new opportunities arise? We need to add to the “benefits package” to improve the offer, create new versions of existing products or launch new products.

As you improve your product offering, think beyond the actual product itself: you can add value and differentiate with warranties, warranties, post-sales or online support, an easy-to-use application, or digital content, such as video, that helps the user get the most out of the product. So we have a fantastic product, at an attractive price, available in all the right places, but how do customers know? Promotion in our marketing mix is about communicating messages to customers, whatever stage they are at in the buyer's journey, to generate awareness, interest, desire or action. People in a company are at the forefront when interacting with customers, receiving and processing their inquiries, orders and complaints in person, through online chat, on social media or through the call center. They interact with customers along their journey and become the “face” of the organization for the customer.

You need to optimize your knowledge of the company's products and services and how to use them, your ability to access relevant information, and your day-to-day approach and attitude. People can be inconsistent, but with the right training, empowerment and motivation of a company, they can also represent an opportunity to differentiate an offer in a crowded market and build valuable customer relationships. As for marketing mix processes, your organization's process can affect the performance of the service you provide, which involves delivering your product to consumers. .

Mayra Holdiness
Mayra Holdiness

Passionate web advocate. Internet maven. Devoted food scholar. Extreme twitter geek. Freelance food guru. Freelance baconaholic.

Leave a Comment

All fileds with * are required