What is the Role of a Digital Marketer?

A digital marketer is someone who uses digital channels to reach customers, build brand awareness, and promote products and services. This requires a unique combination of planning, creativity, and strategy. Digital marketers are responsible for optimizing the structure and content of a website for search engines and using paid advertising available in the digital space. The purpose of SEO and SEM is to help drive relevant traffic to a website.

They have extensive knowledge of how social media, search engines, websites, and online ads can generate sales opportunities, increase traffic to a business, and create brand awareness. Digital marketers can be in charge of the online activities of an entire organization or specialize in a specific digital marketing function. They need to understand the range of digital channels, the constant updating of digital technology, and the evolving strategies that make the reach of digital marketing immense. Primarily, they are in charge of all digital channels and use them to drive brand awareness and generate leads.

Unlike most offline marketing efforts, digital marketing allows marketers to see accurate results in real time. It equalizes the playing field within an industry and allows companies to compete with larger brands. Applying for a digital marketing apprenticeship is another option to get the training needed for this position. Digital analytics software, available on marketing platforms such as HubSpot, can be used to see the exact number of people who have viewed a website's homepage in real time.

Even experienced digital marketers can learn more about the field and improve their knowledge by taking free core courses or investing in a paid online class that explains important marketing methodologies and gives them an in-depth practice with the best digital marketing tools. Digital marketers can be responsible for all aspects of a company's digital strategy or simply focus on one. Some digital marketing agencies and private sector companies offer bonuses, private healthcare, and additional benefit packages.