In the 1990s, the term digital marketing was first coined. The digital age took off with the advent of the Internet and the development of the Web 1.0 platform. This platform allowed users to find the information they wanted, but it did not allow them to share this information through the web. Until then, marketers around the world were still unsure of the digital platform and weren't sure if their strategies would work.Digital marketing simply refers to the practice of promoting products and services over the Internet.
As with traditional marketing, the goal is to raise awareness of your brand and products among the general public. The next big step in the evolution of digital marketing took shape at the beginning of the century with the popularization of social media. This led to wholesale shifts in the digital marketing space, with companies optimizing their websites for higher search engine rankings.Today, 99% of digital marketers use social media sites such as Facebook, LinkedIn, Instagram, Pinterest and Twitter to market their products and services. This also allows you to create better business impact models to accurately measure marketing performance.
This has led to what is known as Search Engine Marketing (SEM), the practice of promoting websites and blogs by increasing their visibility through strategies such as search engine optimization (SEO) and paid advertising.Just because online marketing has become a permanent element of your business plan, doesn't mean that offline digital marketing can't help reinforce your brand strategy. According to Unilever Senior Vice President of Marketing, Marc Mathieu, marketing used to be about creating a myth and selling it, and now it's about finding a truth and sharing it.We highly recommend this 4-month digital marketing online course that will give you a good understanding of the industry if you are new to it. That's why it's so important to understand the evolution of digital marketing, as it can help us identify the types of changes the industry has experienced and what kind of major changes can be expected in the future.One of the reasons agile marketing is on the rise is social media, where brands have spent the past few years figuring out how to communicate on platforms such as Facebook and Twitter. Despite being one of the oldest types of digital marketing, email marketing continues to receive ROI of up to 3800 percent.At Ly's content writing services we understand that digital marketing is constantly evolving and changing.
We are here to help you stay ahead of these changes by providing you with an effective online marketing strategy for your business. Our team is experienced in SEO, SEM, social media management, content creation and more.
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